Elevating Spacetalk's vision of connected families

ROLE  /  BRAND & UX/UI DESIGNER

THE CHALLENGE

Spacetalk needed to move beyond one-off campaigns and launch an always-on retention ecosystem that felt emotionally aligned with their mission of keeping families connected, while also driving meaningful conversion. The brief was clear: create scalable, high-performing digital assets that balance life and performance. Warm, human storytelling backed by commercial clarity.

THE PROCESS

First, we aligned on strategy. I worked closely with stakeholders to define messaging, retention touchpoints and KPIs. Together, we reframed the narrative. Spacetalk is not just a device. It is a daily connection point for families. From there, I explored multiple creative directions. Emotional versus feature-led messaging. CTA hierarchy. Layout flexibility across channels. Through ongoing presentations and feedback sessions, I iterated quickly. Each refinement brought brand warmth and conversion intent into sharper focus.

THE SYSTEM

This was not about one-off assets. It was about building something scalable. I developed a modular digital system in Figma. Reusable UI components. Flexible campaign templates. Clear offer and CTA hierarchy. Mobile-first layouts designed for performance. The result was a framework that supports continuous rollout across email, web, CRM and paid channels, without redesigning from scratch each time.

BIRTHDAY OFFER TAILORING

THE IMPACT

The campaign launched as Spacetalk’s always-on retention engine. Digital touchpoints became more cohesive. Messaging became clearer. Conversion pathways became stronger. Internally, the reusable system improved speed and consistency. Externally, the brand showed up with confidence and clarity. Spacetalk was positioned not just as a tech product, but as a trusted partner in everyday family life.

TECH & CORE SKILLS

– Campaign strategy
– Brand design
– Figma collaboration
– Responsive UI frameworks
– Emotional & performant design