ROLE / BRAND STRATEGIST & UX/UI DESIGNER
THE CHALLENGE
ITRS operates in a highly technical space, but its brand and digital ecosystem lacked cohesion. Realignment was necessary. Multiple products, layered messaging and limited hierarchy needed to be addressed to ensure a more focused presence. The ambition was leadership, and the digital experience and brand identity needed to reflect this.
THE PROCESS
Competitive benchmarking clarified the landscape. Stakeholder sessions revealed internal alignment challenges. Site architecture was rebuilt to simplify product relationships.
Visual territories were explored to balance authority with accessibility.
Every iteration sharpened clarity.
THE SYSTEM
Comprehensive brand guidelines unified expression across products, ensuring brand values were clear and distinct, and provided a foundation for every design decision. A modular UI framework supported Drupal scalability, and hierarchy and layout logic improved readability across complex content. The system was designed to scale, not sprawl.
FIGMA SNAPSHOTS
THE IMPACT
ITRS now presents as the confident, innovative leader it is.
Product storytelling is clearer. Internal consistency has strengthened. The digital foundation supports future expansion without fragmentation.
THE IMPACT
– Brand realignment & repositioning
– UX architecture redesign
– Modular UX/UI systems
– Drupal CMS & development collaboration
– Executive stakeholder alignment
– Design leadership
A GLIMPSE AT THE FINAL SOLUTION
Selected works
Fellowmind's evolution as a digital partnerDigital Experience, Branding & Campaign
Wavin's innovative sustainability product breakthroughDigital Platform
LeasePlan's transition to what's next in sustainable mobilityBrand Realignment
Elevating Spacetalk's vision of connected familiesDigital Campaign & Content
Defining impact for Toyota Finance's sustainability roadmapInfographics, Data & Strategy
Sharpening Focus Creative's edge in a crowded marketDigital Experience & Branding
Building a scalable system for ITRS UptrendsDesign System
Establishing ITRS Opsview as the go-to for MSPsDigital Campaign & Content
PhotographyLove Stories, People & Places
