ROLE / UX/UI DESIGNER & DIGITAL STRATEGIST
THE CHALLENGE
Uptrends’ rapid growth had created duplicate components, inconsistent patterns and unnecessary friction between design and development. The ecosystem needed structure.
THE PROCESS
A comprehensive UX/UI audit mapped inconsistencies and recurring patterns. From there, a token-based architecture was defined. Atomic components were built and tested across live scenarios. Documentation ensured usability beyond the design team. Governance was built in from the start.
THE SYSTEM
Colour, typography and spacing tokens were formalised. Reusable components and templates were centralised in Figma. Clear usage guidance supported adoption across teams. Consistency became the default, not the exception.
FIGMA SNAPSHOTS
THE IMPACT
Workflows accelerated. Duplication was reduced. Brand cohesion came to life. Uptrends now operates with a scalable system designed for sustainable digital maturity.
TECH & CORE SKILLS
– Figma design systems leadership
– Atomic design methodology
– Token documentation
– Responsive UX/UI systems
– Cross-functional alignment
– System governance
Selected works
Fellowmind's evolution as a digital partnerDigital Experience, Branding & Campaign
Wavin's innovative sustainability product breakthroughDigital Platform
LeasePlan's transition to what's next in sustainable mobilityBrand Realignment
Elevating Spacetalk's vision of connected familiesDigital Campaign & Content
ITRS as a leader in AI-powered real-time monitoring solutionsDigital Experience & Branding
Defining impact for Toyota Finance's sustainability roadmapInfographics, Data & Strategy
Sharpening Focus Creative's edge in a crowded marketDigital Experience & Branding
Establishing ITRS Opsview as the go-to for MSPsDigital Campaign & Content
PhotographyLove Stories, People & Places
